Staying Connected: Communications Strategies for Neighborhood Associations

by Ashlee Kelly, Ph.D.

Building strong, engaged, and informed communities starts with effective communication. Whether part of a neighborhood association or simply a resident looking to connect with your neighbors, choosing the right communication tools can foster collaboration, trust, and a sense of community. Below is a list of strategies to help keep everyone connected and informed.

Social Media Platforms

Social media is a powerful tool for quick and widespread communication. Platforms like Facebook and Facebook Groups, Instagram, GroupMe, and Nextdoor are ideal for:

• Sharing event updates and announcements

• Keeping neighbors informed about safety-related issues

• Encouraging engagement through polls, questions, and photo-sharing

Pro Tip: Assign a dedicated admin to manage the page and ensure posts stay relevant and appropriate.

1. Email Lists 

An email list, mainly when managed through platforms like Mailchimp, Constant Contact, SquareSpace, or Substack, is an excellent way to distribute critical information, including:

• Monthly newsletters

• Meeting reminders

• Updates on neighborhood projects and events

Pro Tip: Keep emails concise, visually appealing, and frequently consistent.

1. Phone Calls

For more personal or urgent communication, phone calls remain a practical option. Use them for:

• Checking in on elderly or isolated neighbors

• Discussing sensitive issues

• Encouraging participation in events or meetings

Pro Tip: Create a contact list and identify key points of contact for various concerns. Additionally, consider dividing this responsibility among block captains. Learn more about setting up a block captain program for your neighborhood here. 

1. Text Messaging Services

Text messaging is a quick, direct way to reach neighbors, especially for urgent updates or reminders. Platforms like Remind, GroupMe, or SimpleTexting can help organize group messaging.

Best Uses:

• Sending alerts about emergencies or last-minute changes

• Sharing event reminders

Pro Tip: Keep messages short and to the point. Avoid overuse to prevent fatigue.

1. Canvassing

Nothing beats face-to-face interaction for building trust and rapport. Canvassing works well for:

• Introducing new initiatives or neighborhood programs

• Collecting feedback through surveys

• Spreading awareness about community events

Pro Tip: Create a script and materials (flyers, brochures) for volunteers to ensure consistent messaging.

7. Printed Materials

Flyers, posters, and newsletters can complement digital communication and ensure everyone is informed, especially those who may not be tech-savvy. Use printed materials for:

• Event promotion

• Distributing meeting agendas

• Sharing neighborhood maps or contact lists

Pro Tip: Post materials in high-traffic areas like community bulletin boards or local businesses.

Effective communication is the foundation of a thriving neighborhood. By combining multiple strategies—both digital and traditional—you can ensure every resident feels informed and included. Experiment with different methods to see what works best for your community, and always be open to feedback and new ideas.

About the Contributor:

Ashlee Kelly, Ph.D., is the board president of the Jackson Association of Neighborhoods, co-founder and principal at The Kelly Factory, and executive director of the Mid City Community Development Corporation.

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